What is the difference between strategic work and operational work?

1. Strategic work is that work in a business which results in embedding those properties in the product, service or solution that influences a customer to choose a certain brand/company over others. All other work is operational.
2. If we apply the above definition incisively, more than 99% of a company’s work is operational and less than 1% is strategic.
3. If the consumer’s reason for choosing a certain company’s product/service changes (which is bound to happen in a competitive society as competitors copy & catch up and introduce novel value propositions), the work that was strategic yesterday would become operational today. The new/additional work to be done by the organization to bring about the shift in customer’s perception/decision in choosing the company/business over others would now become strategic and everything else would become operational.
4. Most operational work are simpler than learning and therefore can be learnt in 90 days or less. In certain cases it may require upto 1 year and in rare cases upto 3 years.

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